With the introduction of popular social media tools like Twitter, people stay connected better than ever before. Through your social network, people are able to share life experiences anywhere around the world. People gather in these online communities when they find something or someone that they find to be interesting.
As its impact has become more mainstream, more people are reaching out on a social media platform of some sort. They are people who are looking for some sort of engagement.
In real life, no one likes being talked at. They like being talked to. They like feeling that they are part of the conversation, rather than just being forced to observe one at a distance. Social media works the same way. When fans feel like they are a direct part of the experience, the more they want to engage with it and bring more people to experience it too.
With all that being said, why don’t more racing drivers engage more directly with their fans? In a world where finding sponsorship dollars is harder every day, you would assume that racing drivers would do whatever it took to engage more with people in order to prove to sponsors that they are a person with large market appeal?
Surprisingly, that doesn’t happen.