Can Raul-Welt (RWB) become ‘played out?’

Note: I’d advise watching the video in full screen.


In my opinion, most things in life are cooler when fewer people know about them. Having something fall into the mainstream can risk a dilution of its uniqueness, as imitation starts to creep up.

Years ago, Nakai-san and the Raul-Welt brand made a quiet, but impactful presence on the automotive scene. Creating small shockwaves for those in the ‘know’ in the corners of the internet, Nakai-san’s cars sat in a comfortably ‘hip’ niche in tuning world brandishing a uniquely rough fusion of German performance and Japanese styling.

Recently, RWB fever has exploded through the tuning world. On the one hand, that’s great! I would never blame Nakai-san for wanting his business to reach as many people as possible. It’s clear that he really wants owners of Raul-Welt cars to enjoy his work and share his passion for driving.

However on the other hand, the question gains to be raised: “Does RWB become any less unique, the more people that know about it? Is RWB starting to become too mainstream? Can Nakai-san’s creations become ‘played out’, if people start to attempt to copy the style?

Does any of that even matter?

RAUH WELT Begriff // Night Session from eGarage on Vimeo.

Reflections- Raul-Welt Begriff @ the Idlers Games

I’ve had Raul-Welt Begriff and RWB Porsches on my mind a lot lately. Although, not for the reason that you might think.

Of course, I think that Raul-Welt (RWB) Porsches are just straight-awesome. The RWB 964 is one car that I have to own in my lifetime.  However, what I’ve really been thinking about is the lifestyle that owners of Raul-Welt cars involve themselves in.

It’s obvious that RWB brand displays a personified passion for cars through their products, but that’s not the point. What’s stands out to me is the impassioned community of enthusiasts; all joined by the love of what they want to do most.

Fatlace TV x RAUH-Welt BEGRIFF : Idlers Documentary from Luke Huxham on Vimeo.

There seems to be less competition about having the best car, or being the fastest driver. They’re just all out at the track to have a good time. Maybe the grass seems greener on the other side of the Pacific, but I don’t see this purity out of many car enthusiasts in the States.

What do you think?