Is Jaguar finally stepping into the modern era? I was just having a conversation with my girlfriend about Jaguar yesterday, and what the perception of the brand is to modern consumers.
Even with the revised styling changes that the brand has brought along in the last few years, Jaguar is still seen as a luxury brand that lacks sporting roots. (see:’car for old people’)
Jaguar has been trying to raise their profile by returning to racing with the ALMS GT race car, and competing in the SuperStars series, but I don’t see much of an trickle-down into their road cars to liven up the brand.
However, a new teaser video has been released of a prototype model of a new Jaguar, the C-X16. It has styling cues that remind me of the Maserati GranTurismo and the Ferrari California, which are both good reference points.
I don’t have much information on the specifications on the car, but if it goes as good as it looks, we’d all be in for a treat.