In 2009, Audi released a documentary called ‘Truth in 24′, which highlighted their attempt to win the 24 Hours of LeMans outright. The titanic battle between Audi and Peugeot came to such worldwide acclaim that a second one will be released later this year. Super psyched!
I’ve always believed that in order to raise interest about motor racing that supporting fans need to feel like they are actually part of the experience. Audi has developed a sweet marketing campaign to combine social media with the actual racing.
Updating your Facebook page this isn’t…
Thanks to Chris Rhoad for the find.
Compare the sounds of these two race machines during a test day at Monza.
Which do you like more? The stealth bomber sound of the R18, or the rise of the V8 from the R8 Ultra?
Alain McNish is one of my racing heroes. His approach to racing is so detailed and informative. This interview covers a lot of his mental and physical preparation, on and off the track. Worth the watch, even though it’s 30 minutes long.
Super worth it.
So I’m going to have to do some more research on this, but from what I know the photo above was of Audi’s 1000bhp rally car that was planned to be the next Group B successor. I don’t know much beyond that for the moment, but I’m going to do some internet investigations this weekend.
Think anyone can help me out? We all need to know more about this car!
You have to love the vintage connection that Audi makes through the development of their motorsports program. Ok, enough talking from me. Enjoy the video.
Yesterday, Audi released information about their new endurance racer, the Audi R18 E-Tron Quattro. I found some on track footage of the car, with an interview in German. It’s taken a few years, but I’m finally getting used to the sound of silence from the TDI race engines.
This just blew my mind! Audi’s contender for the 2012 LeMans Series. The Audi R18 e-tron Quattro. (Sounds like something out of ‘Transformers’).
Quoted from Autoblog: “The two are part of the same system, regenerating brake energy (similar to F1′s Kinetic Energy Recovery System) into a flywheel that is then fed back into the front wheels under acceleration,the V6 TDI engine feeds 510 horsepower to the rear wheels for a combined through-the-road all-wheel-drive system. The added weight of the hybrid powertrain is offset by a carbon-fiber gearbox housing, used for the first time in endurance racing.”
Insane! Audi is running two versions of this car, with two ‘traditional’ R18 Ultras at Spa leading to the build up for LeMans. Toyota’s hybrid contender might want to watch out!
Toyota has decided to enter into LMP1 with the TS030 HYBRID. With several manufacturers refreshing their driver line-ups, Toyota had a pick of quality drivers for 2012.
Anthony Davidson, who was dropped by Peugeot during their exit of the sport, and former F1 driver Sebastien Buemi will be supporting Hiroaki Ishiura.
Will Toyota be able to take the fight to Audi R18 in LMP1? We shall see.
The snowstorm of last week really threw off any posting efforts that I had, since I didn’t have access to constant internet. However when I finally got back to the modern world, I found myself hit with some shocking automotive news.
Peugeot had canceled it’s LeMans program. (They did it without consulting me first. That’s the real shocking part.)
2011 had one of the more intense 24 Hours of LeMans in recent history. McNish suffered a horrible accident, as well as another R18 being totaled during the race. A video has been made which highlights Audi’s struggle over the weekend.
Take a look and see what you think.
I’m not sure if I like the cartoony graphics, but I do love Mcnish. Take a view.
Someone has uploaded the documentary of Audi’s battle against Peugeot in the 24 Hours of LeMans. Take a look at the intense focus, determination and luck that it takes to rule in one of the toughest races in the world. (Videos after the jump)
With Audi retiring the R15, the Audi R18 is really bringing up some conflicting commentary amongst us at the “Starting Grid”. As endurance prototype racers go, we are vastly greater fans of the closed cockpit design (+1). However, the “shark fin” on the back which has been infesting automotive design lately shows up as a massive fail on our books. (-1). However if it turns up to be faster than the Peugeot 908 update/replacement, we might let that shark fin go.
We have no idea on the amount of torque that this machine will put out, but knowing Audi…<evil smiles>
Thoughts? (more pictures +video below)